I have some softwares as well as physical goods that I am selling through third party websites. I am planning to set up my own online shop. I will be selling digital as well as physical Items. What is the best eCommerce platform to use?
You can also go for Woo Commerce a Wordpress plugin, but you have to spend a lot for small features.
You could try Fyond eCommerce script to start your own ecommerce business because it provide you with lots of excellent features supporting selling process such as product management and subscription level downloads etc.
I suggest you check out the pre-developed ecommerce scripts as they come with a very well organized front end and back end and have a lot of analytics and reporting tools. You can also host them on your own server, which is important as you will be more independent like that.